Prop2morrow has restructured its business to navigate the COVID-19 crisis and adapt to the New Normal, offering services such as P2M Virtour - Content Marketing - Public Relations Content - Ad Performance - Online Event Management, Articles, Video Reviews, and Various Analyses in both real estate investment and for actual buyers. Additionally, it aims to establish itself as a Media Agency focused primarily on real estate before expanding into Event Marketing, with the goal of becoming a comprehensive Solution provider for real estate projects. The company has also enlisted Anyapatchar Suphayunyong, a well-known figure, to enhance its team and manage special projects and government agency collaborations.

Mr. Sutathorn Sutthisonthi, CEO of Prop2morrow Co., Ltd., which operates the website prop2morrow.com, a consulting service for marketing and public relations in the real estate sector, stated that the COVID-19 pandemic over the past two years has impacted many industries. At the same time, the real estate market must adapt to the New Normal, as COVID-19 has significantly changed consumer decision-making behaviors, leading people to prefer staying home. Consequently, businesses have had to adjust, with new customer project visits now taking place online, creating a more immersive experience. The company is also enhancing its services to better compete in the current market, aiming to benefit its clients the most.


Mr. Sutathorn Sutthisonthi, CEO of Prop2morrow Co., Ltd.

Meanwhile, prop2morrow or P2M is entering its seventh year and is part of the 2morrow Group, which includes Stock2morrow, a company focused on educational media, seminars, and publishing related to stocks, investments, and self-development. The company has also undergone a complete organizational restructuring to cope with the changing situation, continuously developing new services such as the P2M Virtour, which allows clients to view showrooms and sample homes online, seeing real images and interacting with sales staff in real-time. This service has received excellent feedback, as clients appreciate being able to see real images and ask questions immediately, unlike the previous 360-degree project viewing format.

Prop2morrow began its business in 2014 as a Business Unit under Stock2morrow before rapidly growing and registering as a company providing direct consulting services for marketing and public relations in the real estate sector. Initially, Prop2morrow's strength was as a hub for Influencers in investment and real estate, capable of comprehensive Content Marketing, and having its own real estate news agency, setting it apart from others. Its early services focused on consulting for Content Marketing, Public Relations, Articles, Video Reviews, and Various Analyses related to real estate investment and actual buyers, as well as being a Media Agency primarily focused on real estate before expanding into direct Event Marketing for real estate, such as organizing Blogger Days, Project Launch Press Conferences, VIP DAYS, Investor Days, and Various Activities for property developers,” Mr. Sutathorn said.

Mr. Sutathorn further stated that the company is currently developing services for several developers listed on the Stock Exchange of Thailand, which have received very positive feedback. This includes creating VDO Presentations that can be sent via Line to clients for project details, allowing for immediate scheduling of visits when interested. These services have been developed to address the challenges posed by COVID-19. The company's strength lies in having its own in-house production team, enabling quick and timely work from start to finish.

Mr. Opas Thirapanaya-leurt, Chief Operating Officer of Prop2morrow Co., Ltd., stated that in the new real estate era, marketing must still be conducted both online and offline. However, in recent years, it has become evident that online marketing plays an increasingly significant role, as seen from the marketing budgets of most property development companies, which have notably shifted towards online marketing. In today's world, access to online media is widespread, and Thailand has been among the top countries in the world for Social Media usage for many years.


Mr. Opas Thirapanaya-leurt, Chief Operating Officer of Prop2morrow Co., Ltd.

Additionally, the company continues to offer Content Marketing services, not limited to just the real estate business, but also providing Ad Performance to target specific audiences directly. The company has successfully implemented this for several projects with very satisfactory results, including organizing online events such as Facebook Live project launches, project tours with sales closures, executive interviews, or webinars.

“This year, we want people to remember Prop2morrow as a comprehensive solution for real estate projects. For example, if you have vacant land, we can survey and analyze its potential, determining what can be done with it, studying project feasibility, such as how much to sell houses for, identifying competitors, and planning product pricing, advertising, and project public relations both offline and online. We also provide CEO Branding consulting and can assist with advertising music composition and sales support. This year, we have Yui-Anyapatchar Suphayunyong joining us to oversee various special projects,” Mr. Opas concluded.

Ms. Anyapatchar Suphayunyong, Director of Prop2morrow Co., Ltd., stated that in addition to the various services mentioned above, the company also organizes events for government agencies or training sessions for organizations, including creating Pocket Books.

In the real estate sector, the company has also launched a new lifestyle Facebook fan page, Bangkokian, focusing on content related to urban living, enabling Content Marketing for lifestyle products. Additionally, the company offers product photography services for advertising and has expanded into educational services, including organizing Real Marketing courses specifically for real estate marketing for entrepreneurs.


Ms. Anyapatchar Suphayunyong, Director of Prop2morrow Co., Ltd.

“Currently, we have to pause projects temporarily due to ongoing issues with the COVID-19 pandemic. Additionally, we are organizing exclusive trips to observe hemp and cannabis cultivation with the most modern growers in Thailand. If it involves educational training focused on providing direct experiences to participants, we excel in this area. The three executives of Prop2morrow firmly believe that once the COVID-19 situation improves in the country, the real estate market will become vibrant and competitive again, as all businesses that have delayed their marketing plans will need to reclaim media space and consumer attention, as well as purchasing power. Therefore, this restructuring and expansion of services at Prop2morrow is a preparation to provide comprehensive services to clients and real estate developers, maximizing benefits according to the company's goal of becoming the Creative Property Solutions provider in Thailand's real estate industry,” Ms. Anyapatchar concluded.